Fluid-applied Resources

Mike S., a commercial building owner, has tried many types of roofing solutions throughout the lifetime of his assets. But until partnering with White Hat Industrial, roof restoration with fluid-applied roofing systems was not one of them.
“The reason I initially engaged with White Hat Industrial was because I was fearful one of my roofs was going to fail. See, five years prior when I bought the property, the previous owner had done some repairs and said it was a long-term fix. However, when I spoke to the contractor who did the work, they told me the repair would only last for five years. And while there was currently no leakage, I didn’t want to let my roof get to the point of no return and wanted to explore my options.”
Mike S. | Building Owner
Preventing Commercial Roof Failure Without Full Replacement
At White Hat Industrial, we understand that not everyone is familiar with roof restoration through the use of fluid-applied roofing systems, and that some may have tried it but had an unpleasant experience due to partnering with a non-specialist for installation.
“Typically, I am a replacement type of guy, and when things go wrong, I usually just replace them. So, at first, it was a bit of a struggle for me to gain the confidence I needed to feel comfortable trying a different approach. But after I talked to the White Hat Industrial team, did my own research, and spoke with a colleague of mine, I felt like it made sense to take this leap of faith and try something new. It also helped to know I would gain significant cost savings and get a manufacturer-backed warranty.”
Mike S. | Building Owner
Delivering Predictable Commercial Roof Restoration Results
As roof restoration and fluid-applied roofing system specialists, we don’t just meticulously install our solutions to perform at the highest level. We also communicate meticulously at all project stages because we believe our customers should know what’s happening and deserve peace of mind.
“It’s not easy to meet my expectations; they’re often too high, especially regarding customer experience and service. For example, prior to working with White Hat Industrial, there was a season where we got some really bad hail, and about eleven of my roofs needed replacement. The contractor did good work, but wasn’t great at communicating with me. However, when working with White Hat Industrial, my tenants and I always had notice, and there was never a question about what was happening or when it was happening. This level of communication and detail at all project stages really impressed me and left my tenants feeling less stressed during the installation process.”
Mike S. | Building Owner
Advice for Building Owners Considering Roof Restoration
When asked what he would share with anyone feeling hesitant about restoring with White Hat Industrial, Mike said:
“I can tell you there is no confusion when working with White Hat Industrial because of the extensive communication, smooth installation process, and predictable outcomes. There was never a time when I felt like I didn’t know what was going on or didn’t have the information I needed to feel confident. So, for that reason alone, plus the cost savings, you shouldn’t feel hesitant. And as a customer, I’d be happy to say that you can talk to me if you’re still feeling unsure because the experience was simply that good.”
Mike S. | Building Owner
Want to explore a partnership with White Hat Industrial?
Our team at White Hat Industrial is always happy to help you with your property needs. We are, and have been a specialist in fluid-applied since Day 1 and that’s why we are The Spec.
Simply call us at 937.909.9030 or contact us via email. You can also follow us on LinkedIn and Facebook to learn more about us and the work we do.
Related Articles

What Are the Signs My Commercial Roof Is Failing?
Commercial roofs rarely fail all at once. More often, they send early warning signs that are subtle at first, then...

Can I Extend the Life of My Roof Instead of Replacing It?
For many commercial building owners and facility managers, full roof replacement feels inevitable and expensive. But in reality, replacement is...

How Long Will My Existing Commercial Roof Last?
One of the most important questions commercial building owners and facility managers ask is: How long will my existing commercial...
