ABOUT US

white hat owners standing in front of a plaque

A VISION TO OFFER A BETTER ALTERNATIVE

Tight resources.
A long list of capital needs.
And yet another roof that needs to be replaced.
Again.

We know what you’re up against. We are entrepreneurs who bring extensive experience with both property management services and specialized coatings to the table.

With fluid-applied roofing systems, we recognized an opportunity to disrupt the traditional cycle of repair and replace.To actually add value to the roof while holding down long-term operational and maintenance costs. Yet we also found a market with few qualified applicators in the Midwest.

white umbrella icon

We founded White Hat to offer our clients a better solution to preserve their assets.

Using our technical expertise gained from more than 20 years in the specialized coating industry, we have positioned White Hat as a leader in fluid-applied roof systems in the Midwest.

Our Media

OUR MISSION

Our mission is to be the leader in fluid-applied roofing in the markets we serve by providing value-based, long-term, and sustainable solutions for our clients, their assets, and the stakeholders they represent.
We offer the most innovative systems available on the market — and we are experts at it.

OUR LEADERSHIP

All of our staff members are highly trained or certified, ensuring the highest quality work to our clients. For our company, this is not a side business that we offer in addition to other roofing systems. This is all we do.
Read Bio
First Lastname

Position Title

Read Bio
First Lastname

Position Title

Read Bio
First Lastname

Position Title

Read Bio
First Lastname

Position Title

Joel Bell
President
Read Bio
x
Joel Bell
President
The mission we state on our About Us page has come from all we have learned that our clients need and want. Our ability to execute on our promises comes from the experience our Team brings to the table. My background spans over 25 years first in the Technical / Engineering world immediately after college. My desire to build a company met up with my passion for solving challenging and technical problems. After two decades in the technical coatings world, White Hat Industrial was born to provide new solutions to old problems. The world of Fluid Applied Roof Systems is tested and proven. The process and technology is still new to many of our clients. This puts us in an exciting position to educate our clients, listen, provide solutions and deliver - just try us!
Kim Sneed
Controller
Read Bio
x
Kim Sneed
Controller
Coming Soon!
Zach Carroll
Account Specialist
Read Bio
x
Zach Carroll
Account Specialist
Zach served honorable for eight years in The United States Marine Corps. Since that time Zach has spent his time in the customer service/ hospitality field serving as a Shift Supervisor in the casino industry before coming to White Hat Industrial in 2016. He is married to his High School sweetheart and has 2 children. In his spare time, you will find Zach on some body of water fishing, playing baseball, or supporting his children in gymnastics, soccer, and baseball. Zach epitomizes Integrity, positive energy, hard work, and creative service in every detail of your project.
Jay Conway
Business Development
Read Bio
x
Jay Conway
Business Development
I am a retired Army officer with over twenty years of military service and fifteen years of experience in Sales and Customer Service. This background serves our clients well by clearly determining project objectives and proposing affective solutions to meet their needs. I enjoy collaborating with clients and providing solutions to their problems. The best part of Sales for me, though, is simply getting to know new people. Be careful; if you make eye contact with me I'll start talking!